New research finds home country is a top three business stakeholder
As a global brand or business focused on serving all stakeholders who matter, what to make of the rise of national interests in a new era of geopolitics? Is home country a stakeholder, too? Weber Shandwick, in partnership with KRC Research, conducted a global multi-market survey among multinational business executives in 12 countries to examine perceptions of the relationship between a multinational company and its home country along with the reputational risks and opportunities.
Tovább